Six Figures Selling Info Products: How Anyone Can Make Money Online with Courses

Have you ever dreamed of earning a six-figure income working from home and setting your own schedule? Selling online courses and other digital info products makes this dream a reality for thousands of entrepreneurs.

With the right strategy, you can launch a lucrative business that allows you to share your knowledge, help others, and make a great living in the process. Read on to discover how to get started selling info products and break into the six-figure income bracket.

Why Sell Digital Info Products?

Selling online courses, ebooks, video tutorials, and other digital info products offers major advantages over other business models:

• Low start-up costs – You don’t need much capital to get started. The main requirements are having expertise to share and time to create products.
• High profit margins – Info products are all digital, so once created you can sell them over and over with virtually no additional costs. Profit margins easily exceed 90%.
• Global reach – You can sell to anyone in the world with an internet connection. Geographic location makes no difference.
• Passive income potential – Products can be purchased automatically 24/7. You can keep earning while focusing on creating new products.
• Flexibility and freedom – You set your own hours and rules. Work remotely from anywhere with an internet connection.

Selling info products online levels the playing field so anyone with passion and knowledge can build a profitable business and six-figure income stream.

Choosing a Profitable Niche and Topic

The first step is identifying a profitable niche and compelling topic for your info product.

To maximize earning potential, select markets with these characteristics:

• High demand – A hot niche with ravenous buyers actively searching for solutions.
• Reoccurring problems – Issues people deal with repeatedly and require ongoing education.
• Big enough audience – Tens of thousands of searchers per month looking for help with this topic. But not completely saturated.
• Willingness to pay – Consumers see clear value and ROI in investing in paid courses and products.
• You have expertise – Ideally you already have experience, credentials, results and knowledge on the topic to share.

If not, you must take time to become an expert first.

With some strategic research, you can find many niches matching these criteria. Here are some examples:

• Health, diet and fitness
• Making money online
• Corporate career and business skills
• Personal development and psychology
• Photography and video production
• Music production, singing and instruments
• Foreign languages
• Pet care and training
• Software tutorials
• Business marketing and sales

Once you’ve identified a profitable niche, drill down to find a specific course topic and target audience.

Look for underserved segments and unmet needs you can address better than competing products. Surveying people in your target market is extremely helpful for refining topics.

Always validate demand before moving forward. Use keyword research tools to analyze search volume and trends for your topic across Google and YouTube. Thousands of searches per month indicate a viable opportunity.

Outlining Your Info Product

Now it’s time to map out your course or info product structure.

The outline serves as the blueprint, guiding you as you develop content. It also helps you promote the product effectively.

Construct your outline by brainstorming a comprehensive list of potential topics, lessons, and talking points to cover. Aim for 50-100 mutually exclusive headings as a starting point.

Group and organize related topics into sections or modules. Order them logically taking the customer on an educational journey.

Refine the outline by prioritizing essential subject matter. Cut fluff or extraneous points. Merge any overlapping areas. Identify gaps that need expansion to adequately address the topic.

Ultimately your outline should flow cohesively from start to finish, building on previous lessons while introducing new concepts.

Here are key elements to incorporate in your info product outline:

Introduction

• Overview of the problem/opportunity
• Product goals and learning objectives
• Who the product is for (and not for)
• Prerequisites/assumed knowledge
• Summary of key benefits and outcomes

Core Subject Matter

• Break content into 6-12 major modules or sections
• Each high-level module has 5-10 detailed headings expanding on the topic
• Use descriptive subheadings and bullet points under each heading
• Include examples, tips, templates, case studies etc. to make lessons more applied

Advanced Material

• Additional modules for customers wanting to take skills to the next level
• Special topics, insider advice, little-known strategies beyond basics
• Advanced troubleshooting, scaling, maximizing results

Troubleshooting/FAQ

• Common mistakes, roadblocks and pitfalls
• How to fix problems if things go wrong
• Respond to frequently asked questions

Summaries, Checklists, Downloads

• Quick reminder of key takeaways
• Cheat sheets, charts, visual guides
• Workbooks, transcripts, mp3s, templates, resources

Upsells/Downsells

• Additional courses and products for continued learning
• Bundles, memberships, services, coaching
• Entry-level version of the course at a lower price point

How to Create Info Products People Want to Buy

You have a niche, topic, outline…now it’s go time!

Follow these best practices as you create info products that deliver incredible value at a fair price:

1. Lead with the Transformation

Start by writing an enticing, benefit-driven headline and introduction. Paint a picture of the amazing transformation your customer can expect by applying what you teach.

Focus on the outcomes – where your course will take them. Help them envision how results will tangibly improve their life or business.

2. Structure for Simplicity

Organize content in a logical sequence that’s easy to follow. But also break subjects down into bite-sized chunks. Short modules with checklists and summaries accelerate learning and retention.

Avoid information overload. Stick to the most essential lessons needed to achieve the objectives. Flowing format keeps learners engaged.

3. Blend Multimedia Formats

People learn in different ways. Combine various multimedia formats to address all learning styles:

• Written – Detailed walkthroughs, transcripts, templates, downloads.
• Video – Demonstrations, screen recordings, interviews.
• Audio – Guided exercises, podcast lessons, audio summaries.
• Charts/Visuals – Infographics, mind maps, worksheets, cheat sheets.

4. Make it Interactive

Active learning cements new skills and knowledge. Incorporate:

• Quizzes and assessments
• Live discussion forums
• Online community access
• Exercises with shareable deliverables
• Checklists to track progress

5. Teach with Stories

Humanize your content with real-world stories and examples. Tales of personal experience or case studies with clients make lessons relatable.

Anecdotes that students can envision using the tactics in their own life help drive concepts home. Stories bring boring material to life.

6. Focus on Transformation

At every step, reinforce the amazing metamorphosis and future students have in store as they master your teachings. Maintain an inspirational tone focused on possibility.

Address fears, frustrations and obstacles they face now before revealing the light at the end of the tunnel. Infuse hope tailored to their unique situation.

7. Strategically Feature Customer Success

Social proof removes doubt when making a buying decision. Spotlight real students who achieved incredible results.

Show specific examples of how their life improved after going through your course. Use testimonials, before and after stories, and case studies.

8. Check Length and Pricing

Length varies but as a benchmark, plan for at least 2-3 hours of value-packed content for a paid course. Double or triple this for flagship signature programs.

Pricing depends on your audience, niche and what competing products sell for. Typically $97-$297 works for starter courses while $497-$997 is reasonable for advanced training programs.

9. Proof and Polish

Invest time to refine your info product. Edit carefully to fix any gaps, unclear sections, mistakes or disorganization.

Refine course flow and structure based on feedback. Proofread every page. Double check facts. Test accessibility of supplemental downloads and materials.

With preparation and persistence, anyone can create professional info products others want to buy. Do the work upfront to craft an amazing experience that transforms lives.

How to Promote and Sell Your Info Products

Creating a high-value info product is the first step. Now you need an effective strategy to promote it and generate sales.

Use these proven tactics to attract customers, drive traffic, convert leads and scale up profits:

Create a High-Converting Sales Page

Your sales page convinces visitors to become buyers. Follow proven formulas for headlines, copy and imagery that persuade prospects to purchase.

Devote time to compelling sales copywriting. Share specific transformation stories. Feature social proof from satisfied customers. Have a clear call-to-action.

Run Targeted Ads

Paid ads like Facebook and Google Ads quickly scale an audience of hot buyers in your niche. Send traffic from ads directly to your sales page.

Test different ad angles, offers and target demographics. Measure conversion rates. Scale up campaigns with the best ROI.

Optimize for Organic Search Traffic

Ranking high in Google search results earns free traffic. Target keywords prospects search when looking for solutions related to your course topic and content.

Manage technical SEO elements on-page as well as link building and content marketing off-page. Ranking high earns consistent sales.

Promote on Social Media

Leverage platforms your audience uses like Facebook Groups, LinkedIn, Twitter, Pinterest and Instagram. Share your expertise. Link to your site and sales page.

Post educational snippets that provide value and showcase your knowledge around your course topic.

Launch with a Promotion or Contest

Make a splash with a sale or coupon code for new buyers. Offer additional bonuses or extras.

Give away the course for free or discounted to the first X buyers. Consider a contest, sweepstakes or referral program.

Build Partnerships and JVs

Partner with influencers, brands and companies who also serve your target audience. Set up joint ventures and cross-promotions to expand reach.

Strategic partnerships amplify your marketing and earn new customers. Offer affiliates a share of revenue for sales they refer.

Nurture Leads with Email Marketing

Collect emails on your site to build an audience. Send a welcome series to deliver value. Use automations and funnels to turn subscribers into buyers.

Email converts up to 40x higher than social media. It’s crucial for driving repeat purchases.

Focus on Customer Success

Satisfied customers become raving fans who refer others. Deliver on your promises. Make their success your top priority through coaching and help.

Urge happy students to share reviews, testimonials and ratings. Case studies and word-of-mouth will compound sales.

Consistent promotion, delivering value and optimizing conversion pathways will attract a steady stream of info product buyers over time. Stay patient and persistent.

Expanding Beyond Your First Info Product

A single course is just the start. The most successful creators multiply their earnings by offering a suite of paid info products at different price points.

Here are ways to expand your catalog:

Upgraded Versions

Offer an elite “Pro” or “Plus” version with extended content, special bonuses, access to live coaching or more.

Sequels and Series

Follow up an intro course with Part 2, 3 etc. going deeper on more advanced applications of the core concepts.

Downsells and Upsells

Pitch a higher-priced premium course after purchase or a budget starter course if they passed initially.

Bundles

Package your intro course with multiple bonuses, templates, cheatsheets and premium modules.

Memberships

Launch a monthly membership site for ongoing education, resources and community support.

New Formats

Repurpose your course content into an ebook, audio course, checklist, video tutorial series, smartphone app etc.

Live Events

Host a conference, mastermind, workshop or live training based on your course topics. Charge premium ticket prices.

Services

Help people one-on-one by offering coaching, consulting or done-for-you services that complement your expertise.

Multiple income streams from diversified info products and services expand your brand and earnings. With each launch, more customers enter your sales funnel.

Making Six Figures Selling Courses

Now that the blueprint is clear, how much income can you actually generate selling online courses and info products?

Let’s look at some realistic scenarios:

• You sell a $197 course to 100 buyers a month = $19,700/month or $236k annually
• You average 500 sales across 3 courses priced $97-$297 per year = $148,500 annually
• You have a $997 premium program with 50 members paying monthly = $59,820 annually
• A diversified business with various offerings generates 300 sales per month averaging $247 = $89,100 monthly or $1 million+ annually

These examples demonstrate the incredible earning potential. By serving more buyers with a suite of premium courses, six-figures is reasonable and achievable.

Selling info products checks all the boxes: low start-up costs, high profit margins, global reach, flexibility and passive income.

But creating value and transforming lives is even more rewarding.

Turn Your Knowledge Into a Six Figure Info Product Business

Thanks to the digital revolution, anyone can create and sell online courses while working from home.

With the right blueprint, your knowledge can change lives while generating six-figure income streams.

Now you have a proven framework covering all the essential steps:

• Choosing a profitable niche and topic
• Outlining and structuring your course
• Crafting binge-worthy content
• Promoting with diverse strategies
• Continually expanding your catalog

The opportunity is right in front of you. Take that first step and start creating your first info product today.

Dream big but stay focused on helping others succeed. With consistent effort, your knowledge will propel thousands on a journey to a better life while fulfilling your financial and lifestyle dreams!